Talk about the real you. Readers aren’t impressed by how big your house is, which cool club you belong to, or what the weather is in your hometown. Don’t be a bore and put a long post on how you fixed the leaking tap in minutes. Readers don’t care about braggers, they care about the real you–how you feel, what gets you excited, why you are the person you are. But if achievements are all that you can talk about, you will bore your readers.
Blog design matters, but only to an extent. Don’t give up on blogging just because the design isn’t coming up as you’ll like it it to be. Sooner or later, you’ll get around the design problems with ease. But continue writing. Content is what attracts your readers, not just the look of your blog.
Perhaps this sounds weird, but consider who needs to know about your blog before you tell them about your new blogging hobby. Will you be able to write freely if you tell them? How much should you let your readers know about you? Is it ok if your boss or girlfriend reads your posts? If you don’t want them to read, take anonymity measures accordingly.